Sony 55X90L 55″ 4K BRAVIA XR Smart TV

The Sony 55X90L brings cinematic brilliance into your home with the power of Cognitive Processor XR™. This advanced processor analyzes content the way your eyes naturally focus, delivering exceptional brightness and ultra-realistic contrast. Combined with a Full Array LED panel and precision local dimming, every scene displays deeper blacks, illuminated highlights, and immersive detail—whether you’re watching movies, sports, or live broadcasts.

Vibrant, Accurate, and Natural Color Performance

With XR Triluminos Pro, the X90L reproduces a wider color palette, enhancing every tone and texture with lifelike accuracy. From rich landscapes to detailed skin tones, colors appear vibrant yet refined, ensuring a truly engaging visual experience. XR 4K Upscaling further enhances clarity, sharpening low-resolution content to near-4K quality.

Immersive Sound That Matches the Picture

Sony’s Acoustic Multi-Audio technology ensures audio comes from exactly where the action is happening on screen. Featuring sound-positioning tweeters and X-Balanced speakers, the 55X90L delivers clarity, depth, and a theater-like experience. With support for Dolby Atmos and DTS Digital Surround, your room becomes an immersive soundstage.

Optimized for PlayStation® 5 Gaming

Gamers get an edge with HDMI 2.1 technologies—4K120, VRR, and ALLM—ensuring ultra-smooth motion and responsive controls. Auto HDR Tone Mapping and Auto Genre Picture Mode optimize settings instantly when connected to a PS5®, delivering stunning detail and lag-free performance.

Smart Entertainment with Google TV

Browse movies, apps, live TV, and content from your favorite streaming services—all in one place. With Chromecast Built-in, Apple AirPlay, and voice search, accessing your entertainment is effortless. The eco dashboard provides easy access to energy-saving settings, helping you watch more efficiently.

Elegant, Modern Design In 55X90L 

The 55X90L features a seamless edge and an aluminum slim stand, enhancing any living room aesthetic. The two-way stand supports both standard and soundbar positions, giving you flexible placement options without compromising style.