LG 98UT90 98″ 4K Smart TV

The LG 98UT90 features a Super Slim Design with an ultra-thin profile that blends effortlessly into your living space. Its near-borderless display maximizes screen real estate, making it a stunning centerpiece for any home theater setup. The minimalist aesthetic ensures it complements both modern and traditional interiors.

Brilliant 4K HDR10 Pro Picture Quality

Experience true-to-life visuals with 4K Ultra HD resolution and HDR10 Pro, delivering vibrant colors, deep blacks, and enhanced contrast. Every scene comes alive with stunning clarity, whether you’re watching movies, sports, or gaming. The α5 AI Processor 4K Gen7 intelligently upscales content, optimizing brightness, sharpness, and sound in real-time.

Immersive Audio with AI Sound Pro

Enjoy rich, theater-quality sound with AI Sound Pro, which adapts audio based on content type. The 9.1.2 virtual surround sound creates a dome of immersive audio, while AI Acoustic Tuning adjusts sound output based on your room’s acoustics.

Smart & Future-Ready with webOS 24

Powered by webOS 24, this TV offers a personalized, intuitive interface with Quick Cards, AI Concierge, and My Profile. The webOS Re:New Program ensures 4 major upgrades over 5 years, keeping your TV up-to-date with the latest features.

Cinema & Gaming Excellence

• FILMMAKER MODE – Watch movies exactly as directors intended.

• Game Optimizer & Dashboard – Enjoy smooth, lag-free gaming with ALLM, eARC, and HGiG support.

• Cloud Gaming Ready – Instant access to thousands of games via GeForce NOW and Boosteroid.