LG 77G1 4K Smart OLED evo TV 77 inch

Description

LG’s new LG 77G1 OLED TV has an ultra-thin design and stunning picture quality. The new LG OLED EVO™ series offers the best picture quality available today. With its slim profile and self-illuminating pixels, it will be the perfect addition to any living room.

LG OLED Evo

LG OLED Evo sets a new standard for display. The next-generation OLED panel, combined with the computational power of the Alpha 9 Gen 4 processor, takes your viewing experience to another level. The redesigned panel includes an extra layer and a more emissive material. These optimize the structure and refine the wavelengths to increase the efficiency of light while the Alpha 9 Gen 4 processor uniquely tunes the picture on the new panel to enhance everything you watch. The result is a brighter*, sharper image, and the ultimate viewing experience.

SELF-LIT PiXELS

OLED is unbeatable when it comes to picture quality. That’s because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.

Infinite Contrast in LG 77G1

You’ve never seen infinite contrast like this. Perfect black makes it possible. Scenes are more natural. Clarity is revealed in everything you watch. It’s a small detail that makes a big difference to movies, shows, sports, and games.

100% Color Fidelity

Global testing agency Intertek has confirmed that LG OLED displays have 100% color fidelity*. This means that the colors you see on the screen closely match the colors of the original image. So everything you watch looks as the creator intended.

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